Abu Dhabi has launched a new digital system for registering Expressions of Interest (EOIs) in off-plan property projects, aimed at enhancing investor safety and market transparency. The system, implemented via the Madhmoun platform, modernises the way buyers commit funds to properties before project completion.
How the System Works
An Expression of Interest represents an early payment or commitment made by a buyer for a property. Under the new rules, all developers launching off-plan projects must register EOIs online. The first project to adopt this system is Manchester City Yas Residences by Ohana.
EOI funds are now placed in a government-managed escrow account supervised by the Abu Dhabi Real Estate Centre (ADREC). This ensures that buyers’ funds are securely held and monitored before transfer, reducing risks associated with manual handling or intermediaries. A digital refund process has also been introduced, allowing for greater efficiency if a refund is required.
Benefits for Investors and Developers
ADREC officials emphasise that the system:
- Protects investors’ money with robust escrow oversight
- Strengthens regulation and transparency in the off-plan market
- Ensures a clear and efficient registration process for developers
- Reinforces Abu Dhabi’s reputation as a secure destination for property investment
Badar Rashid AlBlooshi, Chairman of Arabian Gulf Properties, highlighted that such measures boost investor confidence and reflect the emirate’s commitment to modernising its real estate sector.
Market Implications
By digitising EOI registration, Abu Dhabi is aligning itself with global best practices, ensuring that off-plan property investments are safer, more transparent, and easier to manage. Developers can now streamline project funding, while investors benefit from added security and legal protection.
The move comes as part of broader efforts to modernise the real estate ecosystem, attract international capital, and maintain Abu Dhabi’s position as a trusted hub for real estate investment in the Gulf.