PASHION was launched in 2003. Dubbed as the Modern Arab Woman’s Source of Fashion our readers refer to PASHION as their seasonal guide on “what to buy.” The Arabic & English language glossy focuses on the latest in fashion, beauty and luxury. Distributed on the newsstand and on a complimentary basis in 9 Arab countries, PASHION reaches the most affluent women in key markets such as The United Arab Emirates, Saudi Arabia, Kuwait, Qatar and Egypt.