Mercedes-Benz announces massive new branded residences

Binghatti Properties, one of Dubai’s largest real estate development companies, and luxury automotive company Mercedes-Benz have announced the unveiling of a groundbreaking project called Mercedes-Benz Places | Binghatti.

This partnership combines the realms of real estate and automotive excellence, aiming to set new benchmarks in luxury design and living, Binghatti Properties said in a statement on Wednesday.

The real estate development will be situated in the heart of Dubai’s Downtown, surrounded by renowned landmarks such as the Dubai Mall, with breathtaking views of the iconic Burj Khalifa.

Rising to an height of 341 meters and spanning 65 storeys, Mercedes-Benz Places in Dubai promises to be an masterpiece that will redefine the skyline of Downtown.

“We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living,” Muhammad BinGhatti, CEO of Binghatti said.

The partnership between Binghatti and Mercedes-Benz has been in the works for over a year, with a strong focus on creating a customer-centric approach that prioritises the needs of future residents.

Inspired by Mercedes-Benz’s design philosophy of Sensual Purity, the project’s architecture aims to create timeless and beautiful spaces, offering a sanctuary of serenity and purity.

Source - Arabian Business